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Urgent! Customer Retention Marketing Manager for Blexr Career Opportunity with Confidential in Poland

Customer Retention Marketing Manager for Blexr



Job description

Main verticals: iGaming, Affiliate Marketing, Online Dating, FinTech, Apps

Expertise: Affiliate, Media Buy, Product/Project, Sales / Bizdev, Finance, Operations, Payment, Web development, iOS & Android

  • 160+ candidates placed each year
  • 33 countries covered
  • 120+ satisfied clients
  • 13+ years in business
  • <8% replacement rate



Blexr is a leading independent digital media and lead-generation company, trusted by the world’s top iGaming operators.

Founded in 2008, we specialise in driving high-quality, geo-targeted traffic and connecting players with operators through trusted content and innovative marketing.

With over 17 years of experience, millions of qualified leads delivered annually, and a strong portfolio of authority brands, Blexr helps partners grow faster and smarter in competitive markets.

Role overview:

The Customer Retention Marketing Manager will own CRM as a core revenue channel.

Reporting into the VP of Commercial, you will transform CRM from a supplementary traffic source into a standalone commercial driver.

You will lead campaign planning, execution, and optimisation across email and lifecycle journeys, design joint partner campaigns, and explore new monetisation models such as CRM-as-a-Service.

You will manage a small team (Email Marketing Specialist, Content Executive) and have autonomy to shape CRM strategy, tools, and multi-channel expansion (SMS, WhatsApp, Telegram, paid acquisition).

Requirements:


  • Proven experience in CRM, lifecycle, and email marketing within iGaming.


  • Hands-on ability to build and optimise campaigns (retention, reactivation, anti-churn).


  • Proficiency with CRM tools (e.g. Hubspot, Brevo, Customer.io).


  • Strong data and analytics skills; able to interpret metrics and optimise performance.


  • Commercial acumen: capable of packaging CRM into revenue models and pitching internally/externally.


  • Leadership skills with experience managing a small team.


  • Ability to work cross-functionally with commercial, product, and partners.


  • Self-starter mindset: comfortable building processes from scratch and leading change.


Will be a plus:


  • Experience in affiliate or digital performance marketing.


  • Existing network within the iGaming operator space.


  • Familiarity with predictive analytics and lifecycle modelling.


  • Background in launching new CRM channels (SMS, WhatsApp, paid acquisition).


Company offers:


  • Salary range: EU €50,000–58,000 / UK £58,000–68,000.


  • Quarterly bonus of up to €2,000.


  • Remote-first model across UK, Spain, Portugal, and Malta.


  • Transparent paybands and career navigation.


  • €1,000/year personal development budget.


  • €1,000/year wellbeing budget.


  • 2 duvet days + birthday leave.


  • Enhanced parental leave (26 weeks).


  • Private health insurance, reimbursed life insurance, pension matching (up to 10%).


  • Sabbatical after 5 years.


  • Access to coworking spaces and mental health resources.




Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers



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