Senior Product Manager

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*instinctools is a software development company that provides custom software solutions for businesses of all sizes.

Our team works closely with clients to understand their specific needs and provide personalized solutions that meet their business requirements.

Our team is looking for a Senior Product Managerfor one of our clients.

The client is a global provider of licensed IPTV services, offering access to over TV channels, thousands of movies, series, and exclusive content.

The platform delivers a seamless entertainment experience across devices, including smart TVs, mobile apps, and PCs.

About the role: We are looking for a Senior Product Manager to drive the development of its Streaming Service Provider ecosystem.

In this key role, you will be responsible for defining the product strategy, as well as developing partnership integrations and ensuring an outstanding user experience for millions of customers worldwide.

Our expectations of the candidate: 

Minimum 5+ years of experience as a Product Manager or Product Owner;

Proven track record in managing web-based products, preferably in e-commerce or digital media;

Experience in campaign planning and execution;

Strong analytical skills, familiarity with Power BI, Google Analytics or similar tools;

Experience working with cross-functional teams across development, design, and marketing;

Proficient in backlog management, prioritization frameworks, and writing clear user stories;

Familiarity with UX principles, customer journey mapping, and metrics-based decision making;

Fluency with project management tools (Jira, Notion, Asana).

English: Upper-Intermediate

Soft skills:

Strong organizational and communication skills;

Structured thinking and ability to manage multiple priorities;

Ownership mindset and proactive problem-solving;

Comfortable working with ambiguity and making decisions under pressure.

Nice to have:

Knowledge of SEO, A/B testing, CRM systems, and email marketing;

Familiarity with automation or AI applications in product management;

Experience creating PRDs/BRDs and contributing to strategic roadmaps;

Exposure to international or multilingual products is a plus.

Responsibilities and tasks:

Act as the technical Product Owner for the client’s website;

Manage the planning and execution of marketing campaigns (online, offline, trade shows, promotions);

Analyze campaign performance using conversion funnels and reporting tools (e.g., Power BI); Coordinate cross-functional teams: developers, designers, SEO specialists, SMM managers;

Prioritize and manage the product backlog, write user stories and acceptance criteria;

Develop and test product hypotheses, conduct A/B tests;

Monitor competitors and market trends to inform product decisions;

Identify and initiate opportunities for process automation and AI-based solutions;

Coordinate API integrations and external partner requirements;

Oversee UAT, documentation, and knowledge transfer processes.

Join us and be part of a team that is changing the world through technology.

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